The writing style for the most part is that of a fable; of how a young man came to take upon the mantle and title for the greatest salesman in the world. It involved discovering 10 life-changing "truths" which he had to adopt and practice until they became second nature. While I enjoyed the fable part of the story, I was a little less impressed with the "lessons." They were good, and they were motivational -- but I felt that some of success-at-any-cost slant neglected the emotional, mental and spiritual development of the individual, creating a salesperson with only one goal -- to close a deal. For that, I give it 3½ stars, but I liked it enough to read the sequel: 'The Greatest Salesman In The World -- Part 2, The End Of The Story'.